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A close-up of freshly whisked matcha with fine bubbles

Ise, Mie · Coming soon

The Matcha region you haven't discovered yet.

Premium matcha, grown and stone-milled in Ise. Soon, a considered daily ritual for Australia.

Be first to taste sēn.

  • 30g
  • A$39.50 AUD
  • International shipping $7
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Australia · First release

The first tin is coming.

Join the waitlist for launch access, preparation notes and the story behind the harvest.

Black sēn ceremonial matcha tin
A$39.50AUD · 30g

$7 AUD flat-rate international shipping.

Macro photograph of vivid green sēn matcha powderStone mill used to slowly grind matcha, one turn at a time

30g premium matcha · A$39.50 AUD

01

Rooted in Ise.

Ise lies in Mie Prefecture, between the mountains and the sea in the heart of Japan.

02

Made slowly.

Carefully stone-milled in small batches, turning tea leaves into fine, vibrant matcha.

03

Umami, then quiet.

Made with our finest Ise matcha. Pure aroma, deep umami, and a lingering finish — a cup to experience with all five senses.

  • Single origin
  • Stone-milled
  • Approx. 15 serves

The Sēn story

Sēn — 線

In Japanese, sen (線) means “line.”

A single line can connect one place to another, one person to another.

Sēn began with a simple idea — to share the matcha carefully grown in my hometown of Ise with people around the world.

Cultivated by local growers, our matcha carries the character of the land it comes from. Through Sēn, we hope to create new connections — from the people who grow it, to the people who enjoy it.

線で繋ぐ。One line. One connection. From Ise to you.

Tea fields at sunset in Mie, Japan, framed by forested mountains

日本・三重・伊勢

Place study · 02

Ise, Mie, Japan

Where time shapes taste.

Ise is known as the spiritual heart of Japan. Its tea culture is quieter, but no less enduring.

Ise grew around Ise Jingu, whose history reaches back about 2,000 years. During the Edo period, pilgrims arrived from across Japan, shaping a city known for exchange and hospitality. The shrine’s twenty-year cycle of renewal still carries Ise’s spirit of continuity forward.

Wide shifts between day and night help the leaf develop sweetness. Generations of makers work at the pace of the season—shading, harvesting and milling with practiced restraint.

Ise journal

Ise, in six frames.

Swipe through the landscape, culture and origins behind sēn—from Ise Jingu to the fields where the tea begins.

Swipe to explore · 6 frames

What is Ise? A torii gate and bridge at Ise Jingu at dusk
Where is Ise? Meoto Iwa rocks in Mie Prefecture at sunrise
Ise culture and a traditional timber festival carried through a crowd
The origins of Ise tea across fields beneath a warm evening sky
Forests, mountains and pure water reflected in an Ise lake
The sēn story beside a black ceremonial matcha tin

The sēn philosophy

A Moment of Mindfulness.

Inspired by Japanese tea culture, sēn invites you to slow down, awaken your senses, and appreciate the beauty of the present moment.

Daily ritual

Three movements. One clear moment.

  1. 01

    Sift

    2g into a warm bowl.

  2. 02

    Pour

    60ml water at 75°C.

  3. 03

    Whisk

    Briskly, until softly foamed.

Wholesale

For thoughtful counters.

Cafés, restaurants, hotels and retailers can join our dedicated trade updates before wholesale opens.

The considered details

Customer care

Contact: hello@senmatcha.com

Shipping & returns

Orders are not yet open. Shipping to Australia and Singapore will be offered at a flat rate of $7 AUD. Shipping to Japan is to be confirmed. Dispatch timing and delivery areas will be confirmed before the first release.

Our launch policy will preserve all rights available under Australian Consumer Law. Food products cannot usually be returned for change of mind, but damaged or incorrect orders will be made right.

Privacy policy

When you join the waitlist, we collect your email address, preferred language and area of interest so we can send relevant launch updates. We do not sell personal information.

You may unsubscribe from any message. Privacy enquiries can be sent to the contact address above. Full operating details will be published before public launch.

Terms & conditions

The waitlist does not guarantee stock or create an obligation to purchase. The first release price is planned at $39.50 AUD for 30g and may be updated before orders open.

Final purchase, payment, delivery and returns terms will be presented before checkout. No card information is collected on this website.